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What Are Digital Art Spots™ for Out-of-Home Advertising?
Digital Art Spots are the core component of our company's Business Sponsored Art Program™, which has a business-process patent pending. Digital Art Spots (DAS) are original artworks, created digitally, that conceptually support an advertiser's brand and are financially sponsored by an advertiser. They are displayed in an out-of-home advertising medium. In a video-based medium, DAS and can be rotated with traditional advertising content to extend the value of the media buy for a relatively small investment.
Our Digital Art Spots display the logo or tagline of the sponsor of the artwork. As a forward-thinking alternative, DAS provides advertisers with PR buzz and draw the attention of passersby with their distinctively different look. DAS can be commissioned by advertisers for any out-of-home media that allows for dynamic (in-store displays, shopping mall displays, digital billboards, or digital street networks) or large-scale static content (billboards, wallscapes, spectaculars, street media and transit media.)
Billijam creates Digital Art Spots after reviewing a company's brand with either a company or agency representative and in many cases, can make the media buy through our association with outdoor advertisers.
The Value Generated by Digital Art Spots for Advertisers
- Save advertising dollars, as sponsored artwork is significantly less expensive than producing advertisements
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Generate PR buzz using this new and exciting approach to advertising and brand awareness
- Foster goodwill by publicly defining your support of the visual arts
- Utilize a unique tool to support your company's brand and identity
- Customized artwork is created specifically for the mediums used, not repurposed from other formats
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